[영어독해] Netflix to Make Major Changes After Subscriber Loss

[기사요약]
넷플릭스 가입자 감소로 서비스 변화의 바람
넥플릭스의 가입자가 10여년 만에 처음으로 감소하며 주가에 커다란 타격을 입었다. 이로 인해 넷플릭스는 광고와 계정 공유 단속을 고려하고 있다. 넷플리스는 지난 분기 실적 발표에서 1분기 기간동안 20만명의 가입자가 줄었으며 2분기에는 200만명의 가입자가 떠날 수 있다는 전망을 내놓았다.
넷플릭스가 러시아의 우크라이나 침공에 항의하기 위해 러시아 내 서비스 중단이 이번 구독자 감소의 원인 중 하나로 꼽고 있다. 또한 애플, 디즈니, HBO와 같은 기업들의 동영상 스트리밍 서비스 시장에 진출하면서 경쟁이 과열되고 있다.
넷플릭스는 가입자 손실에 대응하기 위해, 기존의 입자을 철회며 광고 지원 서비스를 재고하고 있으며 향휴 계정 공유 단속에 집중하겠다고 밝혔다. 또한, 넷플릭스 가입자라면 누구나 무료 비디오 게임을 즐길수 있는 서비스를 확장했다고 발표했다.

Photo by freestocks on Unsplash

[기사 원문]
Netflix to Make Major Changes After Subscriber Loss
Netflix has suffered its first subscriber loss in over a decade, causing its shares to drop 35% to their lowest level since 2018 and forcing the company to consider experimenting with ads and anti-password sharing measures.
The company lost 200,000 subscribers between January and March 2022, according to its quarterly earnings report, with a predicted loss of another 2 million subscribers by the end of June 2022.
That would still leave Netflix with 220 million worldwide subscribers, more than any other video streaming service.
The drop in share prices is also partly a result of Netflix's decision to withdraw from Russia to protest the war against Ukraine, resulting in a loss of 700,000 subscribers.
Rivals such as Apple, Walt Disney and HBO have begun to chip away at Netflix's dominance with their own streaming services, and rising inflation is making families reconsider how many different streaming services they're willing to pay for.
Netflix is hoping to counter the loss by taking steps it has previously resisted, including bringing advertising to the service and blocking the sharing of accounts.
For years, the company has looked the other way at the not-so-secret practice of subscribers sharing passwords beyond their households, and it estimates about 100 million households worldwide are streaming for free.
Just how Netflix will stop this and encourage more people to pay for their own accounts is unclear, but co-CEO Reed Hastings indicated that the company probably will spend the next year assessing different options.
And although Hastings has spoken strongly in the past about keeping Netflix ad-free, the company is counting on introducing some form of advertising to help increase its profits.
Netflix is also trying to give people another reason to subscribe by adding video games at no extra cost — a feature that was first introduced in 2021.
https://engoo.co.kr/app/daily-news/article/netflix-to-make-major-changes-after-subscriber-loss/-hSA_MR6Eeycvd_27MszrQ

Netflix to Make Major Changes After Subscriber Loss | Engoo 데일리뉴스